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Ray Poynter

Ray Poynter
South Africa’s 2023 State of the Union Speech – through the prism of Word Cloud Plus

Word Cloud

South Africa’s 2023 State of the Union Speech – through the prism of Word Cloud Plus

On Friday, I looked at USA President Biden’s 2023 and 2022 State of the Union speeches through the prism of Word Cloud Plus. On 9th February, the South African President, Cyril Ramaphosa gave a state of the nation speech. This post looks at President Ramaphosa’s speech, through the same lens.

By Ray Poynter 12 Feb 2023
The 2023 USA State of the Union speech contrasted with the 2022 speech, via word clouds

The 2023 USA State of the Union speech contrasted with the 2022 speech, via word clouds

Using Word Cloud Plus, I analysed the differences between the 2022 and 2023 United States State of the Union address made by President Biden.

By Ray Poynter 10 Feb 2023
Which One Word Describes the Likely Impact of AI on the world of Market Research and Insights?

Which One Word Describes the Likely Impact of AI on the world of Market Research and Insights?

As part of a larger analysis, I looked at the answers given to the open-ended question "Which one word best describes what you think about the impact of Artificial Intelligence on the business of insights and research?"

By Ray Poynter 06 Feb 2023
What is a word cloud, what are they are good for, and what they not good for?

Word Cloud

What is a word cloud, what are they are good for, and what they not good for?

Word clouds have grown in popularity since they first appeared about twenty years ago. In this post, I look at what word clouds are, what they are good for, and I will also discuss what word clouds are not good for.

By Ray Poynter 11 Jan 2023
Photo of a street lamp with Christas decoration

Word Cloud

A Christmas Carol by Charles Dickens, viewed via Word Cloud Plus

In this post Ray Poynter uses Word Cloud Plus to look at Charles Dickens' A Christmas Carol.

By Ray Poynter 24 Dec 2022
Word Cloud showing nice moments from 2022

Fastuna

A letter to Santa from five countries analyzed using World Cloud Plus

In December, we launched a study using our Fastuna platform in 5 countries: USA, UK, Germany, Australia and Brazil. In each country, we asked 100 people about their happiest moment this year, and what they would ask Santa for.

By Ray Poynter 22 Dec 2022
What makes a great presenter? Analysis via Word Cloud Plus

What makes a great presenter? Analysis via Word Cloud Plus

NewMR and The Future Place have recently launched the first iteration of Word Cloud Plus – a better way to create word clouds. In this post, I show how I am using Word Cloud Plus to look at open-ended comments from surveys.

By Ray Poynter 21 Dec 2022
Factors and Premises Affecting Insights and Market Research over the Next Five Years

Factors and Premises Affecting Insights and Market Research over the Next Five Years

I am working on a new insights/MR scenario project with a time horizon of five years from now. One of the first steps in the scenario-creating process is to gather together the key factors and premises. The Premises are things that are likely to be important and which,

By Ray Poynter 16 Dec 2022
What is the difference between strategy and tactics – and why are tactics so important?

What is the difference between strategy and tactics – and why are tactics so important?

Too many people, too often, seem to think the future is all about strategy. People often shun the everyday needs of tactics for the glory of being strategic. However, this is often a mistake, there is usually more work to be done with tactics than with the strategic. The Art

By Ray Poynter 16 Dec 2022
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